According to a Big Data-focused infographic by McKinsey,
42% of European consumers carry out web searches on their mobile devices in stores.
61% of consumers worldwide use digital channels as part of their purchase journey.
78% of mobile activity is data, and not voice.
72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.
via How travel marketers can benefit from Big Data analytics [INFOGRAPHIC].
Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data – McKinsey and Company
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Filed under: Big Data, Business Intelligence, Infographic Tagged: big data, bigdata, infographic, marketing, mckinsey, McKinsey & Company, Travel
